Brand, commercial growth, and private equity value creation. All in one practice.

Asbjørn works at the intersection of brand, commercial growth, and private equity value creation, helping B2B tech and industrial companies turn marketing into a measurable driver of revenue, market position, and enterprise value. He now operates independently as a commercial operating partner and advisor under &Severin, bringing the same playbook he built and ran in-house.

As SVP Marketing & Communications at Danelec, he led a full commercial marketing transformation, integrating brand positioning, demand generation, data, and go-to-market execution. It supported rapid international growth, M&A integrations, and ultimately Danelec's successful exit to the listed French engineering company Gaztransport & Technigaz (GTT) at a DKK 1.5bn valuation.

His experience spans the full growth and investment cycle: building scalable marketing and GTM functions, strengthening category leadership, supporting acquisitions and integrations, and shaping the commercial narrative that underpins investor confidence and valuation. Earlier, as Partner at Plateau Agency, he advised PE-backed and technology-driven companies including Trackunit, Targit, Scanmarket, and Auditdata on positioning, growth strategy, and commercial acceleration.

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