Foundations / 04

Foundation 04 of 09

GTM strategy

Best-fit customers per product mapped to the right motion (1:1, 1:few, or 1:many) and the channels that drive it: ABM, inbound, outbound.

Part of the nine commercial foundations behind The AI GTM Gap — the sequenced playbook &Severin uses to prepare B2B tech and industrial companies to accelerate with AI, rather than expose what isn't there yet.