Foundation 02 of 09

Segmentation & ICPs

A structured breakdown of the market: buying committees, ICP tiers, and prioritisation by size, geography, and strategic importance.

Part of the nine commercial foundations behind The AI GTM Gap — the sequenced playbook &Severin uses to prepare B2B tech and industrial companies to accelerate with AI, rather than expose what isn't there yet.

← 01 Strategic positioning 03 Product marketing →

All nine foundations →